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Privacy Policy

Last updated Oct 25, 2026

This policy explains what Bret Tkacs, LLC ("we") collects when you visit brettkacs.com, why we collect it and the choices you have.

The Short Version

  • We use Google Analytics to see which pages help riders find the right class. It's on by default. You can opt out anytime, and we honor Global Privacy Control.
  • There are no advertising trackers on this site, and we don't sell your personal information.
  • Forms (interest lists, the newsletter, consultation requests) send only what you type, and only after you tick the consent box.
  • YouTube videos load only when you press play.
  • Bookings happen on WeTravel, or GRIT Moto for Utah, under their own privacy policies.

What We Collect

When you browse. If analytics is on, Google Analytics records the pages you view, the links and buttons you click (including which class and date you pick on a booking button), how you arrived, your device and browser type, and your approximate location. Google states that Google Analytics 4 doesn't log or store IP addresses.

When you email us. Your name, email address and whatever you include, such as a phone number or your riding experience.

When you book. Bookings and payments happen on WeTravel or GRIT Moto, not on this site. We receive the booking details you give them, such as your name, contact details and the class you chose, so we can run your class. This site doesn't take payments or store card details.

Hosting and security. Our hosting and security providers process technical data, such as IP addresses, to deliver the site and protect it from abuse.

Google Analytics and Your Choices

We use Google Analytics 4 (measurement ID G-KH8R26GS2K) with Google Consent Mode. Google signals and ad personalization are turned off, and we don't use Google's advertising products. When analytics is on, Google Analytics sets first-party cookies named _ga and _ga_KH8R26GS2K, which last up to two years.

To opt out, choose "Opt Out of Analytics" in the banner, or open "Your Privacy Choices" in the footer. If you opt out, or your browser sends a Global Privacy Control signal, the Google Analytics script doesn't load at all. We remember your choice in a cookie named bt_consent for 12 months. Clearing your cookies resets it.

Booking on WeTravel

Every class except Utah is booked on Bret's WeTravel page at brettkacs.wetravel.com. WeTravel runs the same Google Analytics property on those pages, subject to WeTravel's own cookie consent. When you follow a booking link, Google Analytics may add a short link parameter (_gl) so a visit that starts here and ends in a booking there counts as one visit. Everything you enter on WeTravel, including payment, is handled by WeTravel under WeTravel's privacy policy.

Booking With GRIT Moto (Utah)

Utah classes are booked on gritmotoadventures.com. Links to GRIT Moto carry campaign tags (UTM parameters) so GRIT Moto can see the visit came from this site. GRIT Moto's privacy policy applies there.

YouTube Videos

Video thumbnails are served from this site, so nothing loads from YouTube until you press play. When you do, the video loads from youtube-nocookie.com, YouTube's privacy-enhanced mode. From then on YouTube, a Google service, receives your IP address and may store data on your device under Google's privacy policy. "Watch on YouTube" links take you to youtube.com.

Email and Forms

If you email motoguru@brettkacs.com, we use your message to reply and to handle your booking or request.

The forms on this site (tour interest lists, the newsletter signup, and requests about expert witness work or institutional training) ask for your name, your email address and, optionally, your interests and a message. Each form needs your consent before it sends. We keep what you send with the page you sent it from, the time and the consent wording you agreed to, in this site's admin, which only Bret's team can open. A notice may also go to Bret's team by email. We use it to reply, to tell you about the tours or classes you asked about, and to send the newsletter if you signed up for it. To limit spam, the form briefly keeps a short code derived from your connection's IP address, not the address itself, and clears it after the hour.

Other Sites

Links to Instagram, Facebook, Patreon, ChatGPT (Bret's bike and boot guides) and other sites take you off brettkacs.com. Their privacy policies apply there.

Sharing

We don't sell your personal information or share it for targeted advertising. The service providers that run this site and our classes see only what they need to do that job. We may disclose information when the law requires it, or when we believe in good faith it's needed to respond to valid legal process, protect our rights or property, or protect someone's safety.

How Long We Keep It

  • Booking and payment records: up to 7 years, for tax and accounting.
  • Email: as long as we need it to handle your request and your classes.
  • Form submissions: until you ask us to delete them or unsubscribe, or until we no longer need them.
  • Analytics: Google Analytics keeps event data for the period set in our account. Reports are aggregated.

Security

The site is served over HTTPS. No way of sending or storing data is completely secure, but we take reasonable steps to protect what we hold.

Your Rights

Depending on where you live, for example California, other US states or Canada, you may have the right to know what personal information we hold about you, to get a copy, to correct it, to delete it and to opt out of analytics. Canadian residents can also withdraw consent and complain to the Office of the Privacy Commissioner of Canada.

To make a request, email motoguru@brettkacs.com with "Privacy request" in the subject line. We'll verify your identity and respond within the time the law requires. We may keep records we must hold for tax, legal or security reasons. We won't treat you differently for using your rights.

Children

This site isn't meant for children under 13, and we don't knowingly collect their information. If you think a child under 13 has sent us personal information, email us and we'll delete it. If you're under 18, use the site with a parent's or guardian's permission. We don't sell or share the personal information of anyone under 16.

Where Data Is Processed

We're based in Idaho, USA. Information is processed and stored in the United States, where privacy laws may differ from those where you live.

Changes

When this policy changes, we update the date at the top.

Contact

Bret Tkacs, LLC · motoguru@brettkacs.com

Accessibility: if anything on this site is hard to use, email motoguru@brettkacs.com and we'll help.

Next UpArkansas ADV Training · Apr 1–⁠3, 2027

Bret Tkacs explains a technique with his hands to a student on a motorcycle, Oregon

Learn Adventure Riding With Bret

Adventure motorcycle riding video lessons from Bret Tkacs, from your first gravel road to deep sand.

177K subscribers · 241 videos · 23M views

Pick a Path, Then Watch in Order

Start Here: Your First Ride off Pavement

Drop the myths, lower the fear and get ready for your first dirt road.

  1. Off-Road Myths That Are Getting Riders Hurt

  2. First-Time Dirt Essentials

  3. First Motorcycle Ride on Gravel

  4. No Dirt Needed: ADV Skills Practice in a Parking Lot

  5. Sitting Off-Road: When, How and Why

  6. 5 Things You Were Taught Wrong in Your Motorcycle Class

Practice This With Bret

Ready for dirt? This is what day 1 covers.

Body Position: Standing & Seated

Stand, sit and hold the bars so the bike can do its job underneath you.

  1. How and Why You Stand Off-Road

  2. Proper Grip: How to Use Your Hands

  3. 2 Common Riding Mistakes: Feet and Fingers

  4. Raise Your Center of Gravity by Standing Up

  5. Stop Standing Like This

Practice This With Bret

Stance is the first thing Bret corrects in class.

Traction, Clutch & Trail Braking

Use the clutch, both brakes and the throttle to manage traction instead of fighting it.

  1. 3 ADV Clutch Drills to Master Traction

  2. A Lesson in Braking Off-Road

  3. Why You Use Both Brakes Riding Downhill

  4. What Is Trail Braking, and Why Should You Use It?

    Captions available

  5. Rear-Wheel Slide Coaching

Practice This With Bret

Lesson 5 was filmed at this class.

Slow Speed, U-Turns & Picking Up a Bike

Turn a heavy bike in tight spaces, get on it the right way and pick it up without hurting yourself.

  1. Slow-Speed Turns, Suspension Bridges and Balance

  2. Making U-Turns Easy on Big Adventure Motorcycles

    Captions available

  3. Six Ways to Turn an ADV Bike Around Off-Road

    Captions available

  4. Mounting a Motorcycle ADV Style

  5. 3 Easy Ways to Pick Up Your Motorcycle

Practice This With Bret

Lift drills are done hands-on in every class.

Sand Riding, Hills, Obstacles & Water

Read sand, hills, logs and water, and choose your line and technique before you commit.

  1. Riding Sand Roads With Wheel Ruts

  2. How to Avoid Getting Stuck in Sand

  3. Riding up Hills

  4. How to Ride Over Obstacles

  5. How to Cross Water

Practice This With Bret

Sand and rock, every day, in Idaho.

Requires 25+ mph on packed gravel on arrival. Can't keep pace? No refund. Am I Ready?

Set Up Your Adventure Bike

Set up your controls, bars and tires so the bike fits your body and the way you ride.

  1. Adjustments and Ergonomics for ADV Riders

  2. The Truth About Handlebar Risers

  3. 5 Riding Tips for Short Riders

  4. Tall Riders: Technique and Setup Off-Road

  5. Choose the Best ADV Tire

Practice This With Bret

Every class starts with setup and ergonomics on your own bike.

Mindset, Risk & Gear That Matters

Understand why riders crash, and wear the boots and helmet that actually protect you.

  1. Why Motorcycle Riders Die on the Street

  2. Myths That Will Kill You on a Motorcycle

  3. The 100% Rule

  4. Choosing an Off-Road ADV Boot

  5. 6 Myths About Motorcycle Helmets

Practice This With Bret

Risk decisions on real terrain are part of every class.

ADV Skill Rating

What Terrain Do You Really Ride?

It rates the rider, not the trail. Proficient means no falls and energy to spare. If you mostly sit, avoid the front brake, paddle-walk or control speed with the throttle, you're a novice anywhere.

  1. Class 1 · Novice

    Graded gravel, water under 2 inches, road grades.

    ADV Training

  2. Class 2 · Basic

    Packed sand, wide shallow ruts, obstacles under 4 inches, water under 4 inches.

    ADV Training · Idaho Adventure Training at 25+ mph

  3. Class 3 · Moderate

    Narrow ruts, shallow mud, short stretches of soft sand, obstacles up to 6 inches, single-lane switchbacks.

    ADV Training or Idaho Adventure Training · Idaho Challenge Training at 30+ mph

  4. Class 4 · Difficult

    Snow, rocks over 5 inches, deep gravel, momentum mud and sand, fast water under 7 inches.

    Idaho Challenge Training at 30+ mph

  5. Class 5 · Severe

    Dirt-bike trails, possible winching, ledges at axle height, deep sand.

    Private Lessons

Which Class Fits Me?

Riders gather on their bikes in a grassy field below dry mountains, Washington

From YouTube to the Dirt

I began following Bret’s YouTube channel quite a while ago… it’s one of the best educational resources out there for ADV riding. I’m thrilled I had the opportunity to attend his camp in person.

Rocky · Washington ADV Training
Bret Tkacs signals to a rider on a KTM in a dusty forest clearing, Washington

YouTube Can't Watch You Ride — Bret Can

Two days on your own bike. Each location runs once or twice a year.

Bret Tkacs, in riding gear, takes notes in a classroom at the Yamaha Champ School

More Ways to Learn With Bret

  • Private Lessons

    One rider, one goal, anywhere. Premium rate.

    Explore Private Lessons
  • The Apex on Patreon

    $100 a month for an hour of coaching: video review, a call or written feedback.

    Explore the Apex
  • Choosing an Adventure Bike

    Bret's ChatGPT guide walks you through the right adventure motorcycle for your riding.

    Ask the Bike Guide
  • Choosing Adventure Boots

    Built with Brian Price of Atomic Moto.

    Ask the Boot Guide

Ready to Ride It With Bret?

Lessons show the technique. A class puts you on the ground with Bret watching you ride it.

  • Bret Leads Every Class
  • Small Groups Across the US
  • Rated 5.0 From 120 WeTravel Reviews

Bret Tkacs ADV Training

Get in Touch

Tell us what you have in mind. We reply by email.