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Privacy Policy

Last updated Oct 25, 2026

This policy explains what Bret Tkacs, LLC ("we") collects when you visit brettkacs.com, why we collect it and the choices you have.

The Short Version

  • We use Google Analytics to see which pages help riders find the right class. It's on by default. You can opt out anytime, and we honor Global Privacy Control.
  • There are no advertising trackers on this site, and we don't sell your personal information.
  • Forms (interest lists, the newsletter, consultation requests) send only what you type, and only after you tick the consent box.
  • YouTube videos load only when you press play.
  • Bookings happen on WeTravel, or GRIT Moto for Utah, under their own privacy policies.

What We Collect

When you browse. If analytics is on, Google Analytics records the pages you view, the links and buttons you click (including which class and date you pick on a booking button), how you arrived, your device and browser type, and your approximate location. Google states that Google Analytics 4 doesn't log or store IP addresses.

When you email us. Your name, email address and whatever you include, such as a phone number or your riding experience.

When you book. Bookings and payments happen on WeTravel or GRIT Moto, not on this site. We receive the booking details you give them, such as your name, contact details and the class you chose, so we can run your class. This site doesn't take payments or store card details.

Hosting and security. Our hosting and security providers process technical data, such as IP addresses, to deliver the site and protect it from abuse.

Google Analytics and Your Choices

We use Google Analytics 4 (measurement ID G-KH8R26GS2K) with Google Consent Mode. Google signals and ad personalization are turned off, and we don't use Google's advertising products. When analytics is on, Google Analytics sets first-party cookies named _ga and _ga_KH8R26GS2K, which last up to two years.

To opt out, choose "Opt Out of Analytics" in the banner, or open "Your Privacy Choices" in the footer. If you opt out, or your browser sends a Global Privacy Control signal, the Google Analytics script doesn't load at all. We remember your choice in a cookie named bt_consent for 12 months. Clearing your cookies resets it.

Booking on WeTravel

Every class except Utah is booked on Bret's WeTravel page at brettkacs.wetravel.com. WeTravel runs the same Google Analytics property on those pages, subject to WeTravel's own cookie consent. When you follow a booking link, Google Analytics may add a short link parameter (_gl) so a visit that starts here and ends in a booking there counts as one visit. Everything you enter on WeTravel, including payment, is handled by WeTravel under WeTravel's privacy policy.

Booking With GRIT Moto (Utah)

Utah classes are booked on gritmotoadventures.com. Links to GRIT Moto carry campaign tags (UTM parameters) so GRIT Moto can see the visit came from this site. GRIT Moto's privacy policy applies there.

YouTube Videos

Video thumbnails are served from this site, so nothing loads from YouTube until you press play. When you do, the video loads from youtube-nocookie.com, YouTube's privacy-enhanced mode. From then on YouTube, a Google service, receives your IP address and may store data on your device under Google's privacy policy. "Watch on YouTube" links take you to youtube.com.

Email and Forms

If you email motoguru@brettkacs.com, we use your message to reply and to handle your booking or request.

The forms on this site (tour interest lists, the newsletter signup, and requests about expert witness work or institutional training) ask for your name, your email address and, optionally, your interests and a message. Each form needs your consent before it sends. We keep what you send with the page you sent it from, the time and the consent wording you agreed to, in this site's admin, which only Bret's team can open. A notice may also go to Bret's team by email. We use it to reply, to tell you about the tours or classes you asked about, and to send the newsletter if you signed up for it. To limit spam, the form briefly keeps a short code derived from your connection's IP address, not the address itself, and clears it after the hour.

Other Sites

Links to Instagram, Facebook, Patreon, ChatGPT (Bret's bike and boot guides) and other sites take you off brettkacs.com. Their privacy policies apply there.

Sharing

We don't sell your personal information or share it for targeted advertising. The service providers that run this site and our classes see only what they need to do that job. We may disclose information when the law requires it, or when we believe in good faith it's needed to respond to valid legal process, protect our rights or property, or protect someone's safety.

How Long We Keep It

  • Booking and payment records: up to 7 years, for tax and accounting.
  • Email: as long as we need it to handle your request and your classes.
  • Form submissions: until you ask us to delete them or unsubscribe, or until we no longer need them.
  • Analytics: Google Analytics keeps event data for the period set in our account. Reports are aggregated.

Security

The site is served over HTTPS. No way of sending or storing data is completely secure, but we take reasonable steps to protect what we hold.

Your Rights

Depending on where you live, for example California, other US states or Canada, you may have the right to know what personal information we hold about you, to get a copy, to correct it, to delete it and to opt out of analytics. Canadian residents can also withdraw consent and complain to the Office of the Privacy Commissioner of Canada.

To make a request, email motoguru@brettkacs.com with "Privacy request" in the subject line. We'll verify your identity and respond within the time the law requires. We may keep records we must hold for tax, legal or security reasons. We won't treat you differently for using your rights.

Children

This site isn't meant for children under 13, and we don't knowingly collect their information. If you think a child under 13 has sent us personal information, email us and we'll delete it. If you're under 18, use the site with a parent's or guardian's permission. We don't sell or share the personal information of anyone under 16.

Where Data Is Processed

We're based in Idaho, USA. Information is processed and stored in the United States, where privacy laws may differ from those where you live.

Changes

When this policy changes, we update the date at the top.

Contact

Bret Tkacs, LLC · motoguru@brettkacs.com

Accessibility: if anything on this site is hard to use, email motoguru@brettkacs.com and we'll help.

Next UpArkansas ADV Training · Apr 1–⁠3, 2027

Expert Witness

Motorcycle Expert Witness

Bret Tkacs has served as a retained expert witness in motorcycle cases since 2006. His opinions rest on physics, training standards and instruction since 1996, explained in terms a judge or jury can follow.

CV available on request.

Why Attorneys Retain Bret

  • An Instructor FirstHis work has centered on how riders learn, retain and lose the skills that cause or prevent a collision. He explains technical material in plain language without losing the analysis.
  • Casework Beyond RidingTwo decades of reviewing accident reconstruction data, coroner's reports and evidence from major litigation.
  • Trusted Outside the CourtroomDesigned the US Army Special Forces Motorcycle Mentor Training program, authored Washington State DOL-authorized rider curricula and has consulted with New Zealand's Accident Compensation Corporation.
  • Both Sides of the DocketRetained by plaintiffs and by defense. He reviews the evidence before any agreement is signed and says so early if it does not support the case.

Areas of Expertise

Reconstruction establishes what happened mechanically. Bret's analysis addresses what was reasonable, common and safe for a rider to do, given the training, conditions and equipment involved. Whether a rider met a legal standard is for the court to decide.

  • Interpreting Reconstruction FindingsWhat reconstruction data, coroner's reports and physical evidence mean for a real rider's behavior. Bret does not perform the reconstruction itself.
  • Rider Behavior and Cognitive BiasTrained and untrained patterns, assumptions and biases, such as target fixation or overconfidence, that shape a rider's split-second decisions.
  • Motorcycle DynamicsTraction, weight distribution, braking and momentum as they apply to real riding conditions.
  • Training and Instructional StandardsWhat standard rider instruction does and does not cover, from the author of Washington State rider curricula.
  • Protective Equipment and Injury CausationHow gear choice, or its absence, relates to the injuries sustained.
  • Instructor and Course Design StandardsWhether a training program or instructor met the standard of care expected in the industry.
Case History

Case History

Since 2006, Bret has been retained in 15 motorcycle-related matters in civil litigation and criminal proceedings.

Case History
YearRetained ByMatterSummary
2024DefensePrivate Party v. Florida Trackdays et al.Track day collision; injuries
2020DefensePrivate Party v. 2FAST Track DaysTrack day crash; injuries
2016PlaintiffPrivate Party v. Private PartyVehicle and motorcycle collision; injuries
2013DefensePrivate Party v. Snohomish CountyCornering crash on a public road; injuries
2011DefensePrivate Party v. State FarmStrategic case guidance to counsel
2010DefenseState of Washington v. Private PartyCriminal prosecution following a fatal collision
2010PlaintiffPrivate Party v. GeicoRisk assessment supporting an insurance claim
2010DefenseState of Washington v. Private Party, Marion CountyRight-of-way collision; strategic case guidance
2010DefensePrivate Party v. City of RustonCornering crash on a public road; fatality
2010DefensePrivate Party v. State of WashingtonCornering crash on a state highway; injuries
2009DefensePrivate Party v. City of LynnwoodCornering crash on a public road; injuries
2007DefensePrivate Party v. State of WashingtonOff-road crash on state-owned land; paralysis
2006DefensePrivate Party v. City of LyndenIntersection collision; injuries
2006DefensePrivate Party v. City of TacomaRoadway hazard; fatality
2006DefensePrivate Party v. City of TacomaRoadway hazard; injuries

Names of individual parties are withheld to protect the privacy of those involved, including surviving family members in fatality cases.

Consultation

Discuss a Case

Attorneys and insurance professionals can ask whether a case fits Bret's areas of expertise. An initial review does not commit either party to an engagement.

Bret Tkacs ADV Training

Get in Touch

Tell us what you have in mind. We reply by email.