Privacy Policy

Last updated Oct 25, 2026

This policy explains what Bret Tkacs, LLC ("we") collects when you visit brettkacs.com, why we collect it and the choices you have.

The Short Version

  • We use Google Analytics to see which pages help riders find the right class. It's on by default. You can opt out anytime, and we honor Global Privacy Control.
  • There are no advertising trackers on this site, and we don't sell your personal information.
  • Forms (interest lists, the newsletter, consultation requests) send only what you type, and only after you tick the consent box.
  • YouTube videos load only when you press play.
  • Bookings happen on WeTravel, or GRIT Moto for Utah, under their own privacy policies.

What We Collect

When you browse. If analytics is on, Google Analytics records the pages you view, the links and buttons you click (including which class and date you pick on a booking button), how you arrived, your device and browser type, and your approximate location. Google states that Google Analytics 4 doesn't log or store IP addresses.

When you email us. Your name, email address and whatever you include, such as a phone number or your riding experience.

When you book. Bookings and payments happen on WeTravel or GRIT Moto, not on this site. We receive the booking details you give them, such as your name, contact details and the class you chose, so we can run your class. This site doesn't take payments or store card details.

Hosting and security. Our hosting and security providers process technical data, such as IP addresses, to deliver the site and protect it from abuse.

Google Analytics and Your Choices

We use Google Analytics 4 (measurement ID G-KH8R26GS2K) with Google Consent Mode. Google signals and ad personalization are turned off, and we don't use Google's advertising products. When analytics is on, Google Analytics sets first-party cookies named _ga and _ga_KH8R26GS2K, which last up to two years.

To opt out, choose "Opt Out of Analytics" in the banner, or open "Your Privacy Choices" in the footer. If you opt out, or your browser sends a Global Privacy Control signal, the Google Analytics script doesn't load at all. We remember your choice in a cookie named bt_consent for 12 months. Clearing your cookies resets it.

Booking on WeTravel

Every class except Utah is booked on Bret's WeTravel page at brettkacs.wetravel.com. WeTravel runs the same Google Analytics property on those pages, subject to WeTravel's own cookie consent. When you follow a booking link, Google Analytics may add a short link parameter (_gl) so a visit that starts here and ends in a booking there counts as one visit. Everything you enter on WeTravel, including payment, is handled by WeTravel under WeTravel's privacy policy.

Booking With GRIT Moto (Utah)

Utah classes are booked on gritmotoadventures.com. Links to GRIT Moto carry campaign tags (UTM parameters) so GRIT Moto can see the visit came from this site. GRIT Moto's privacy policy applies there.

YouTube Videos

Video thumbnails are served from this site, so nothing loads from YouTube until you press play. When you do, the video loads from youtube-nocookie.com, YouTube's privacy-enhanced mode. From then on YouTube, a Google service, receives your IP address and may store data on your device under Google's privacy policy. "Watch on YouTube" links take you to youtube.com.

Email and Forms

If you email motoguru@brettkacs.com, we use your message to reply and to handle your booking or request.

The forms on this site (tour interest lists, the newsletter signup, and requests about expert witness work or institutional training) ask for your name, your email address and, optionally, your interests and a message. Each form needs your consent before it sends. We keep what you send with the page you sent it from, the time and the consent wording you agreed to, in this site's admin, which only Bret's team can open. A notice may also go to Bret's team by email. We use it to reply, to tell you about the tours or classes you asked about, and to send the newsletter if you signed up for it. To limit spam, the form briefly keeps a short code derived from your connection's IP address, not the address itself, and clears it after the hour.

Other Sites

Links to Instagram, Facebook, Patreon, ChatGPT (Bret's bike and boot guides) and other sites take you off brettkacs.com. Their privacy policies apply there.

Sharing

We don't sell your personal information or share it for targeted advertising. The service providers that run this site and our classes see only what they need to do that job. We may disclose information when the law requires it, or when we believe in good faith it's needed to respond to valid legal process, protect our rights or property, or protect someone's safety.

How Long We Keep It

  • Booking and payment records: up to 7 years, for tax and accounting.
  • Email: as long as we need it to handle your request and your classes.
  • Form submissions: until you ask us to delete them or unsubscribe, or until we no longer need them.
  • Analytics: Google Analytics keeps event data for the period set in our account. Reports are aggregated.

Security

The site is served over HTTPS. No way of sending or storing data is completely secure, but we take reasonable steps to protect what we hold.

Your Rights

Depending on where you live, for example California, other US states or Canada, you may have the right to know what personal information we hold about you, to get a copy, to correct it, to delete it and to opt out of analytics. Canadian residents can also withdraw consent and complain to the Office of the Privacy Commissioner of Canada.

To make a request, email motoguru@brettkacs.com with "Privacy request" in the subject line. We'll verify your identity and respond within the time the law requires. We may keep records we must hold for tax, legal or security reasons. We won't treat you differently for using your rights.

Children

This site isn't meant for children under 13, and we don't knowingly collect their information. If you think a child under 13 has sent us personal information, email us and we'll delete it. If you're under 18, use the site with a parent's or guardian's permission. We don't sell or share the personal information of anyone under 16.

Where Data Is Processed

We're based in Idaho, USA. Information is processed and stored in the United States, where privacy laws may differ from those where you live.

Changes

When this policy changes, we update the date at the top.

Contact

Bret Tkacs, LLC · motoguru@brettkacs.com

Accessibility: if anything on this site is hard to use, email motoguru@brettkacs.com and we'll help.

BRET TKACSADV TrainingSee 2027 Dates

Next UpArkansas ADV Training · Apr 1–⁠3, 2027

See 2027 DatesWhich Class Fits Me?Get in Touch
Riders in gear gather for a briefing on a grassy hilltop, motorcycles lined up under a low sun
Next class: Arkansas ADV Training · Apr 1–⁠3, 2027

Off-Road Adventure Motorcycle Training

Learn to ride your adventure motorcycle off-road with control and confidence. Small-group ADV training across the US, plus adventure motorcycle tours abroad.

CalendarWatch Bret Teach
  • Since 1996Teaching Motorcycle Safety
  • 5,000+Students Trained
  • Leader TrainerRecognized by US Army Special Forces
  • 23M Views177K Subscribers on YouTube

Upcoming ADV Training Dates

Each location runs once or twice a year. New to dirt? ADV Training starts from the basics.

5.0 From 120 Verified Reviews on WeTravel

Which Class Fits Me?

April 2027

June 2027

July 2027

Payment plans until 21 days out · Trip insurance at checkout

See All 2027 Dates

Tours Abroad

Adventure Motorcycle Tours Abroad

Small groups, with Bret riding alongside the whole way.

All Tours
Rider on an orange adventure bike rolls down a dusty desert two-track below a rocky bluff, Idaho
Bret's Home Base

Idaho: New Backcountry Every Day

Owyhee high desert near Nampa, in our smallest groups. Fly in and rent a bike locally.

Prerequisite: 25+ mph on packed gravel.

Next DatesJun 3–5, 2027Jun 24–26, 2027

Explore IdahoAm I Ready?
Bret Tkacs talks riders through a technique in a pine-forest classroom, Washington
Washington
Meet Bret

Bret Tkacs: A Teacher First

Bret (say “tax”) holds a degree in adult education and wrote rider curricula authorized by the Washington State Department of Licensing, including Learn to Ride and Street Strategies. He leads every class personally.

  • We Don’t Teach in LinesEveryone rides at once. No waiting for a turn.
  • Physics, Not FolkloreLearn why each technique works, so you can use it on any trail.
  • Your Level, Not the Group’sSame class. A first hill for one rider, a steep climb for the next.
More About Bret
On YouTube

Adventure Riding Video Lessons

Short lessons from Bret's channel, in the order to watch them.

  • Off-Road Myths That Are Getting Riders Hurt

    342K views

  • Making U-Turns Easy on Big Adventure Motorcycles

    2.4M views

  • No Dirt Needed: ADV Skills Practice in a Parking Lot

    321K views

  • What Is Trail Braking, and Why Should You Use It?

    536K views

  • Stop Standing Like This

    64K views

  • Trail Braking for the Street

    540K views

More LessonsSubscribe on YouTube

Train One-on-One With Bret

  • The Apex on Patreon

    Send Bret your riding video: $100 a month for an hour of personal coaching.

    Explore the Apex

  • Private Lessons

    One-on-one coaching anywhere in the world, built around your goal.

    Explore Private Lessons

What Riders Say

I have never attended a more informative and impactful training event than what Bret provides.

Allen · ADV Training

  • I came in feeling anxious and uncertain, but the support and encouragement from the trainers made all the difference.

    Henry · Virginia ADV Training, 2025

  • One of the most educational and fun experiences of my adult life. … Worth every penny I invested!

    Kirk · Virginia ADV Training
Rider in adventure gear, helmet under one arm, looks out over a glacier and snowy peaks, Alaska

Ride With Bret in 2027

See 2027 DatesAdventure Tours

Bret Tkacs ADV Training

Get in Touch

Tell us what you have in mind. We reply by email.

Watch on YouTube