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Privacy Policy

Last updated Oct 25, 2026

This policy explains what Bret Tkacs, LLC ("we") collects when you visit brettkacs.com, why we collect it and the choices you have.

The Short Version

  • We use Google Analytics to see which pages help riders find the right class. It's on by default. You can opt out anytime, and we honor Global Privacy Control.
  • There are no advertising trackers on this site, and we don't sell your personal information.
  • Forms (interest lists, the newsletter, consultation requests) send only what you type, and only after you tick the consent box.
  • YouTube videos load only when you press play.
  • Bookings happen on WeTravel, or GRIT Moto for Utah, under their own privacy policies.

What We Collect

When you browse. If analytics is on, Google Analytics records the pages you view, the links and buttons you click (including which class and date you pick on a booking button), how you arrived, your device and browser type, and your approximate location. Google states that Google Analytics 4 doesn't log or store IP addresses.

When you email us. Your name, email address and whatever you include, such as a phone number or your riding experience.

When you book. Bookings and payments happen on WeTravel or GRIT Moto, not on this site. We receive the booking details you give them, such as your name, contact details and the class you chose, so we can run your class. This site doesn't take payments or store card details.

Hosting and security. Our hosting and security providers process technical data, such as IP addresses, to deliver the site and protect it from abuse.

Google Analytics and Your Choices

We use Google Analytics 4 (measurement ID G-KH8R26GS2K) with Google Consent Mode. Google signals and ad personalization are turned off, and we don't use Google's advertising products. When analytics is on, Google Analytics sets first-party cookies named _ga and _ga_KH8R26GS2K, which last up to two years.

To opt out, choose "Opt Out of Analytics" in the banner, or open "Your Privacy Choices" in the footer. If you opt out, or your browser sends a Global Privacy Control signal, the Google Analytics script doesn't load at all. We remember your choice in a cookie named bt_consent for 12 months. Clearing your cookies resets it.

Booking on WeTravel

Every class except Utah is booked on Bret's WeTravel page at brettkacs.wetravel.com. WeTravel runs the same Google Analytics property on those pages, subject to WeTravel's own cookie consent. When you follow a booking link, Google Analytics may add a short link parameter (_gl) so a visit that starts here and ends in a booking there counts as one visit. Everything you enter on WeTravel, including payment, is handled by WeTravel under WeTravel's privacy policy.

Booking With GRIT Moto (Utah)

Utah classes are booked on gritmotoadventures.com. Links to GRIT Moto carry campaign tags (UTM parameters) so GRIT Moto can see the visit came from this site. GRIT Moto's privacy policy applies there.

YouTube Videos

Video thumbnails are served from this site, so nothing loads from YouTube until you press play. When you do, the video loads from youtube-nocookie.com, YouTube's privacy-enhanced mode. From then on YouTube, a Google service, receives your IP address and may store data on your device under Google's privacy policy. "Watch on YouTube" links take you to youtube.com.

Email and Forms

If you email motoguru@brettkacs.com, we use your message to reply and to handle your booking or request.

The forms on this site (tour interest lists, the newsletter signup, and requests about expert witness work or institutional training) ask for your name, your email address and, optionally, your interests and a message. Each form needs your consent before it sends. We keep what you send with the page you sent it from, the time and the consent wording you agreed to, in this site's admin, which only Bret's team can open. A notice may also go to Bret's team by email. We use it to reply, to tell you about the tours or classes you asked about, and to send the newsletter if you signed up for it. To limit spam, the form briefly keeps a short code derived from your connection's IP address, not the address itself, and clears it after the hour.

Other Sites

Links to Instagram, Facebook, Patreon, ChatGPT (Bret's bike and boot guides) and other sites take you off brettkacs.com. Their privacy policies apply there.

Sharing

We don't sell your personal information or share it for targeted advertising. The service providers that run this site and our classes see only what they need to do that job. We may disclose information when the law requires it, or when we believe in good faith it's needed to respond to valid legal process, protect our rights or property, or protect someone's safety.

How Long We Keep It

  • Booking and payment records: up to 7 years, for tax and accounting.
  • Email: as long as we need it to handle your request and your classes.
  • Form submissions: until you ask us to delete them or unsubscribe, or until we no longer need them.
  • Analytics: Google Analytics keeps event data for the period set in our account. Reports are aggregated.

Security

The site is served over HTTPS. No way of sending or storing data is completely secure, but we take reasonable steps to protect what we hold.

Your Rights

Depending on where you live, for example California, other US states or Canada, you may have the right to know what personal information we hold about you, to get a copy, to correct it, to delete it and to opt out of analytics. Canadian residents can also withdraw consent and complain to the Office of the Privacy Commissioner of Canada.

To make a request, email motoguru@brettkacs.com with "Privacy request" in the subject line. We'll verify your identity and respond within the time the law requires. We may keep records we must hold for tax, legal or security reasons. We won't treat you differently for using your rights.

Children

This site isn't meant for children under 13, and we don't knowingly collect their information. If you think a child under 13 has sent us personal information, email us and we'll delete it. If you're under 18, use the site with a parent's or guardian's permission. We don't sell or share the personal information of anyone under 16.

Where Data Is Processed

We're based in Idaho, USA. Information is processed and stored in the United States, where privacy laws may differ from those where you live.

Changes

When this policy changes, we update the date at the top.

Contact

Bret Tkacs, LLC · motoguru@brettkacs.com

Accessibility: if anything on this site is hard to use, email motoguru@brettkacs.com and we'll help.

Next UpArkansas ADV Training · Apr 1–⁠3, 2027

Bret Tkacs launches a BMW adventure bike off a rise, both wheels in the air
Gear and Bike

Choosing an Adventure Bike

There's no best adventure motorcycle, only a better or worse match for your riding, your body and your budget. Bret's framework, factor by factor.

Don't Overbuy

Buy for the rider you are, not the one you might become. A bike chosen for the trip you'll "someday" take often trades away comfort and control on the riding you actually do. Pick one that fits your skill today, with some room to grow.

  • Gravel and Maintained Dirt150–180 mm (5.9–7.1 in) of suspension travel with basic damping is plenty. Technique and line choice matter more.
  • Technical Trails at Speed200 mm (7.9 in) or more, with adjustable compression and rebound damping.
  • Still Building SkillsA lighter bike and a lower seat help more than suspension. Experienced riders get more from suspension and stability at speed.
Bret Tkacs's KTM 790 Adventure on a grassy ridge above the Washington Backcountry Discovery Route
WABDR

Fit Comes First

Factory ergonomics are a compromise for everyone, and some bikes can't be adapted to some bodies. Specs can't tell you whether a bike fits: sit on several, and ride them if you can.

  • If You're TallOver about 6 ft 2 in (188 cm), the cockpit often feels cramped. Bar risers usually make that worse. Try bars with less sweep first.
  • If You're ShorterUnder about 5 ft 8 in (173 cm), seat height is the issue. A seat can drop 20–40 mm; beyond that, lowering costs clearance and suspension. Risers often help short riders more than tall ones.

Fit and Setup Lessons

  • Adjustments and Ergonomics for ADV Riders

    190K views

  • The Truth About Handlebar Risers

    366K views

  • 5 Riding Tips for Short Riders

    453K views

  • Tall Riders: Technique and Setup Off-Road

    127K views

Weight and Power

Where the weight sits matters more than the number on the spec sheet. A heavy bike shrugs off wind on the highway and becomes a liability when traction runs out, at walking pace and when you have to pick it up.

  • Low Center of GravityEasier to lean, to balance at low speed and to pick up.
  • High Center of GravityMore stable at speed and in crosswinds, harder to manage when things go wrong.
  • Torque Over HorsepowerTorque governs low-speed control and traction off-road. Horsepower mostly pays off on the highway.

19-Inch or 21-Inch Front Wheel

This changes how the bike behaves. Riding 80% or more on pavement? Choose a 19-inch front. Often in technical terrain, sand or big obstacles? Choose a 21-inch.

  • 21-Inch FrontRolls over obstacles, tracks straighter in sand and deflects less off rocks and ruts. Less precise on pavement, heavier to steer, fewer tire choices.
  • 19-Inch FrontSharper on pavement, lighter steering, shorter stops and more tire choices. Less stable in loose terrain and knocked around more by obstacles.

The Real Cost of Ownership

The purchase price is only the start. These costs vary widely by brand and model.

  • Service LaborDealer labor often runs $150–$200 an hour, and access matters. The same valve check can take two hours on one bike and six on another.
  • DiagnosticsOn a remote trail, a bike you can read with your own tools beats one locked to the dealer.
  • Crash PartsLevers and controls can cost 200–300% more on one brand than on another.
  • InsuranceBolt-on subframes and replaceable parts keep a small crash from becoming a total loss.
  • ModificationsBudget $2,000–$5,000 for suspension, seat, luggage, crash protection and ergonomics.
  • Platform MaturitySkip first-year models. Proven platforms come with known fixes and parts on the shelf.

Range, Comfort and Reliability

  • Fuel RangeBig tanks add weight up high; small tanks mean more stops. Match the tank to your usual riding, not the most extreme trip.
  • Wind and SeatTall screens help on the highway and get in the way off-road. A good aftermarket seat runs $400–$800.
  • ClutchHydraulic, oil-cooled clutches last longest, and technique matters more than hardware.
  • WheelsThicker spokes and reinforced rims survive rocks and ledges. Good line choice saves both.

Make the Decision

A bike that excites you gets ridden more, and riding more builds skill. Just don't fall for one that doesn't fit, can't be serviced where you ride or costs more than you can keep up.

  • Define Your Actual RidingBe honest about your skills today and how fast they'll grow.
  • Set Your PrioritiesDecide what's non-negotiable and what's nice to have.
  • Ride Several BikesSpecs can't replace time in the seat.
  • Count the First YearAdd modifications, insurance and maintenance to the price.
  • Invest in TrainingGood technique saves clutches, wheels and bones, and often returns more than a bike upgrade.

Learn Your Bike in the Dirt

Whatever you ride, two days of coaching teach you to handle it on loose ground.

  • Bret Leads Every Class
  • Small Groups Across the US
  • Rated 5.0 From 120 WeTravel Reviews

Bret Tkacs ADV Training

Get in Touch

Tell us what you have in mind. We reply by email.